I have come across the term ‘museology’ a few times recently in various contexts, but it has me thinking about how we develop our future advocates and spread the word about what it is we do with a natural history museum collection. Most of the references I have heard to museology are in the context of exhibition. How do we get visitors to understand what the museum does from the standpoint of exhibits and programs so that they will feel comfortable using them. What about natural history collection museology? How do we convey to the public what is happening behind the scenes, why it is important, how they can participate in it, and why it deserves appropriate funding. After all, don’t most natural history museums operate under an assumption that what is on exhibit reflects what is stored in the basement and the knowledge gleaned from it?
Because the majority of natural history collections are in storage being studied by ‘top men’ (I couldn’t resist the Indiana Jones reference), they are a mystery or a non-entity to a great majority of the populace. Recent forays into visible storage and digitization are ways for a museum to demonstrate the size and depth of its collection, but does it make people care about that collection any more than if it were a mystery? As I have dipped a toe into museum education, one thing that pops out is that people like people, the things people make, and stories about people. Given this proclivity, I think that we need to get creative with our collections and connect them to people. The most basic and simple way to do this is to have the people in our collections who love them for whatever reason demonstrate that reason to museum visitors, administrators, trustees, and the public in general. A collection manager might take a few of their favorite specimens out on a cart and just talk with visitors about them or a curator might present his latest research and the specimens he used in it to school groups, at an evening forum, or to the board of trustees (how many of your board members ever visit the collection and speak with the staff?). Sure you say, but who has time for that? If we don’t make time, then the other work we do with our collections will suffer the consequences as funding dries up and trustees fail to see the need for all this dusty stuff in some off-site warehouse that no one ever looks at.
I propose that as Museum Advocacy Day approaches, collection people from curators to collection assistants should create programs and spend that day advocating for their collections right inside their own institution. Take a selection of specimens out into the public space of the museum and talk with visitors about what you do on a daily basis and why the collection is meaningful and should be appropriately cared for. Send letters to trustees with a favorite specimen story and thank them for considering the collection as they carry out their trustee duties. Invite an educator to come to the collection and see a specimen that you think could be a spark for an education program. Propose an exhibit, even if it is just one small case about recent research in the collection. Have those who spent time using your collection in the past year send letters to the administration thanking them for maintaining a collection and knowledgeable staff, (Why not self-promote?), that helped them complete their research. And by all means, write your representatives at all levels of government and let them know why your collection is important to the community. On February 25 and 26, be an advocate for your collection or one that you love because if those who love natural history collections don’t show it, how can we expect others to even like them?
AAM Museum Advocacy Day website: http://www.aam-us.org/advocacy/museums-advocacy-day